Resources
Three real engagements we've shipped — across marketing operations, HR consulting, and trade-show production — plus the Advisory team's library of industry analysis and strategy frameworks. Client names withheld under mutual NDA; problems, architecture, and outcomes are real.
01 · Marketing Operations · B2B Compliance & HR verticals
A fractional marketing operator was running outreach for multiple client companies across separate CRMs, spreadsheets, and inboxes. Cross-client data leakage was a real risk, and proving ROI per client meant cobbling together exports every month. He needed one console — with airtight per-client isolation — to run every campaign and report results back to each client on their own login.
Campaign Dashboard
Q1 Cold Outbound · Aerospace
4,218
Sent
47.2%
Open
8.6%
Reply
12
Hot
New hot lead · S. Marsh, CTO
First reply to "DoD audit readiness" · 2 min ago
02 · Professional Services · Independent HR consulting practice
An HR consultant was running a multi-client practice on SharePoint, OneDrive, Excel, and Bill.com — four tools that did not talk to each other. Client documents were scattered, Section 125 compliance testing was manual, employee training was tracked outside the platform, and PII regularly slipped into the wrong folders. Switching between clients meant navigating four separate folder structures.
Clients
Northbay Logistics
142 employees
Cedar Health Group
88 employees
Brightline Foods
56 employees
Vellum Architects
24 employees
Today
Northbay Logistics
Section 125 Compliance Test · 2026 Plan Year
Test passed · POP eligibility OK
142/142 employees verified · auto-generated 4-page PDF report
Training Completion
PII detected in 2026-roster.xlsx — quarantined.
03 · Trade-Show Production · 30-year exhibit firm
A 30-year exhibit and trade-show production firm was repositioning as a data-informed solutions provider. They run on a legacy ERP with a 13-stage project workflow that is non-negotiable. They needed to produce client-ready exhibit strategy briefs — audience analysis, design direction, booth visualization — at the speed of a sales conversation, not the speed of a research team.
Strategy Brief · Confidential
Generated · 3 mins · Reviewed by D. Chen
Psychographic mix
Booth footprint · 20 × 20
Heat = predicted dwell density
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White Papers
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